The Dallas area has roughly nine not-for-profit schools that offer business marketing programs. Learn about programs offered at three schools within 20 miles of downtown Dallas and get info on admission and program requirements to make an informed education decision.
Dallas Schools with Business Marketing Programs
In the immediate Dallas, Texas, area there are several public and private schools that offer programs related to business marketing. Read about three of these schools, all of which can be found less than 30 minutes from downtown. Near the end of the article is a table that makes it easy to compare important school information, as well as a paragraph highlighting some other nearby school options.
Dallas Baptist University
Dallas Baptist University's BBA program is offered through the College of Business, while the College of Professional Studies, for adult learners, offers the BBS. These two programs, as well as an MBA program with a concentration in marketing, are offered on campus and as online programs.
Bachelor of Business Administration in Marketing
The BBA in Marketing calls for 126 credit hours of coursework. Students complete general education courses that include math, natural science, religion and social sciences. They must also take 33 hours of business core courses in topics such as financial accounting, corporate financial management, management communication and management information systems. The marketing courses cover topics such as marketing research, promotional strategy, sales management and consumer behavior.
Bachelor of Business Studies in Marketing
The marketing major curriculum consists of 30 credit hours. Required marketing courses include promotional strategy, professional sales, marketing principles and managerial statistics. The program totals 126 credit hours, and students may be able use military or corporate training for credit. Students can also choose a minor in marketing by taking 15 credit hours of marketing courses. These include 12 hours of electives.
Master of Business Administration with a Marketing Concentration
Of the 36 credit hours required in this program, 24 consist of core curriculum courses for all MBA students. Topics include management leadership, managerial accounting and creative problem solving in marketing. Students concentrating in marketing are required to take courses in international marketing, marketing analysis and advanced marketing strategies. An additional elective course is chosen from a list of topics that includes business development, consumer behavior and product development. Admission requirements for the MBA program include a bachelor's degree from an accredited institution and at least five years of leadership or management experience.
Southern Methodist University
The SMU Cox School of Business offers a bachelor's degree program and two MBA programs with concentrations in marketing. The school also has a graduate certificate program and a professional development course for managers.
Bachelor of Business Administration in Marketing
In this four-year program, students take general education courses as well as 11 business core courses, such as accounting, operations management and legal ethics. All marketing majors are required to take market research, marketing management and consumer behavior, as well as complete an internship. Students choose two electives from courses including retailing, communication advertising management and sports marketing.
Master of Business Administration with a Marketing Concentration
This full-time MBA program calls for 61 credit hours to be completed in two years. Students choosing the marketing concentration take 16 hours of courses that cover consumer behavior, pricing, social media and other topics. All MBA students must complete an internship. Students can choose to specialize in either marketing consulting or product and brand management.
Full-time MBA students can minor in marketing by taking 10 credit hours of marketing courses. Students with a concentration in marketing can choose high-tech marketing as a secondary minor from the Information Technology and Operations Department.
Professional Master of Business Administration with a Marketing Concentration
Admission to this program is competitive, with applicants' rankings based on undergraduate grade point averages, work experience and Graduate Management Admissions Test (GMAT) scores. The program calls for 48 credit hours and takes 24 months to complete. Marketing students can choose a specialization in product and brand management or marketing consulting. In addition to classroom learning, PMBA students can receive advanced leadership training, gain a global perspective through exchange programs and grow their careers through mentorships and networking opportunities.
The University of Texas at Dallas
The Naveen Jindal School of Management at The University of Texas at Dallas (UT Dallas) offers degrees in marketing at all levels. Students can take advantage of the school's city location, flexible class schedules and emphasis on a broad education.
Bachelor of Science in Marketing
In this 120-credit hour program, students take 12 core courses and three electives. Students choose one of four tracks that include advertising and digital management, sales and business management, brand management, and marketing research and analysis. The program teaches business theory and practices and allows students to study the global business environment and social and political factors that affect business. During their senior year, undergraduates can enroll in a fast-track program that enables them to earn a master's degree more quickly through careful selection of their courses.
Master of Science in Marketing
This program calls for 36 credit hours and takes 12-18 months to complete. Of the 12 required courses, 10 are in marketing. Students can choose from five tracks: product management, marketing management, advertising and brand management, digital advertising and marketing, and marketing analytics and research. All classes are offered in the evening, and some are available online. No work experience is required.
Full-Time Master of Business Administration with a Marketing Concentration
Students move through the full-time MBA program with 59 other class members who were all admitted together. Admission requirements include a bachelor's degree from an accredited institution, letters of reference, acceptable Graduate Record Examinations (GRE) or GMAT scores. The program requires 53 credit hours and takes 16 months to complete. Day and evening classes are offered. Students take 29 credit hours in core classes and the remainder in electives, including marketing classes. They have the option of choosing an additional area of concentration.
Professional Master of Business Administration with a Marketing Concentration
UT Dallas offers three types of PMBA programs, all designed to accommodate the schedules of working professionals. Students can choose a marketing concentration in all three programs. The PMBA evening cohort program meets twice a week for 24 months. Sixty students enter the program together and take all 29 hours of their core courses as a cohort. In the PMBA flex program, students can complete the 53 required credit hours for an MBA on their own schedules, on campus or online. PMBA online students take the entire program online, but the lack of availability of some courses may influence their choice of concentration. Applicants must have a baccalaureate degree and acceptable GMAT or GRE scores. Work experience is not required.
Doctor of Philosophy in Management Studies, Marketing Concentration
Admission to the Ph.D. program requires at least a bachelor's degree, acceptable GMAT or GRE scores and at least 12 hours of MBA courses. Prerequisite courses include calculus, matrix algebra and statistics. Ph.D. students receive a four-year tuition and fee waiver and a scholarship or a stipend for teaching. Marketing students complete core courses, including game theory and advanced managerial economics. A teaching practicum is required, and they must attend at least four marketing seminars.
Comparison of Schools
The following table compares valuable school information, such as school type, enrollment numbers and graduation rates.
| Dallas Baptist University | Southern Methodist University | The University of Texas at Dallas | |
|---|---|---|---|
| School Type | Four-year, private not-for-profit | Four-year, private not-for-profit | Four-year, public |
| Total Enrollment (2011) | 5,545* | 10,982* | 18,864* |
| Campus Setting | Large city | Large suburb | Small city |
| Undergraduate Tuition & Fees (2011-2012) | $19,900* | $39,430* | $10,276 in-state; $24,166 out-of-state* |
| % of First-Year Students Receiving Any Form of Financial Aid (2011) | 92%* | 80%* | 87%* |
| Acceptance Rate (2011) | 44%* | 55%* | 53%* |
| Retention Rate (2011) | 74%* | 89%* | 83%* |
| Graduation Rate (2011) | 56%* | 75%* | 61% (25% transfer-out rate)* |
Source: *NCES College Navigator.
Other School Options
Brookhaven College and Cedar Valley College, both part of the Dallas County Community College District, offer business marketing programs that award an Associate of Applied Science (AAS) or a Tech Prep Enhanced Skills Certificate. In addition, the University of Texas at Arlington, Northwood University, the University of Dallas and Amberton University all offer programs in business marketing.
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