There are several schools around Durham that have marketing degree options. To decide which one is a good fit for your goals, read an overview of the program requirements at three colleges located within 30 miles of downtown.
Business Marketing Degree Programs in Durham
The Durham, NC, area features several options for students who want to pursue a degree in business marketing. The three schools featured here offer programs that cover key business principles and marketing concepts ranging from legal issues and finance to merchandising and brand management. Get details about the required courses at the colleges, and then take a look at a statistics table to compare the institutions. Info on a couple of other school options in the area is provided too.
North Carolina Central University
The Bachelor of Business Administration degree program at North Carolina Central University features a concentration option in marketing. The program is designed to prepare students for professional positions in selling, promotion and distribution.
Bachelor of Business Administration - Marketing Concentration
The Bachelor of Business Administration program includes coursework in business law, finance, business communication and organizational behavior. Students may also be able to take courses in consumer behavior, promotion management, international marketing and decision sciences. The curriculum offers students opportunities to study a particular area of interest in the marketing field through the marketing seminar course. The program requires a total of 124 credit hours and can be completed in four years.
North Carolina State University at Raleigh
The Poole College of Management at North Carolina State University offers a Bachelor of Science in Business Administration degree with a concentration in marketing. The program focuses on identifying marketing opportunities, communicating with customers and designing solutions to meet customers' needs.
Bachelor of Science in Business Administration - Marketing Concentration
This bachelor's program includes a required course in marketing research along with elective course options in international marketing, personal selling, marketing strategy and brand management. All students are required to take a core set of business courses, including financial management, human resource management and business processes. Students must complete 120 total credits to earn this degree.
Alamance Community College
The Associate in Applied Science in Business Administration program at Alamance Community College gives students the option of concentrating in marketing and retailing. Courses in the program focus on marketing strategies, merchandising, advertising and management principles.
Associate in Applied Science in Business Administration - Marketing and Retailing Concentration
Students in this program must complete required courses in business law, management principles, accounting and public speaking. The marketing and retailing concentration option includes courses in sales promotion, visual merchandising, marketing research and fundamentals of selling. The full-time program typically takes five semesters to complete. The school also offers an evening program option that uses a combination of online and in-class instruction, which can be completed in four years of part-time study.
Comparison of Schools
As public institutions, all of the profiled schools offer tuition rates under $10,000 with two of them falling under $5,000 for in-state students. Find out about other facts and figures which may affect your education decision, such as acceptance rates and campus settings, in the table below.
| North Carolina Central University | North Carolina State University at Raleigh | Alamance Community College | |
|---|---|---|---|
| School Type | Four-year; public | Four-year; public | Two-year; public |
| Total Enrollment (2011) | 8,359* | 34,767* | 5,222* |
| Campus Setting | Midsize city | Large city | Fringe rural |
| Tuition and Fees (2011-2012) | $4,801 in-state; $15,374 out-of-state* | $7,018 in-state; $19,853 out-of-state* | $2,158 in-state; $8,302 out-of-state* |
| % of First-Year Students Receiving Any Form of Financial Aid (2010-2011) | 98%* | 70%* | 73%* |
| Acceptance Rate (2010) | 61%* | 54%* | N/A - open admission |
| Retention Rate (2011) | 68% of full-time students* | 89% of full-time students* | 63% of full-time students* |
| Graduation Rate (2011) | 38%* | 72%* | 25%* |
Source: *National Center for Education Statistics.
Other Schools
Students may also consider Elon University, which is located about 40 miles from Durham and offers a Bachelor of Science in Business Administration program with a major in marketing. Campbell University is located about 45 miles from Durham and also offers a bachelor's degree program in marketing.
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