Business marketing programs at vocational schools or community colleges are available at the certificate and associate's degree levels. Certificate and degree-holders can seek entry-level positions in advertising, promotion, sales and market research.
Essential Information
Business marketing vocational school programs provide basic training in promotion and marketing strategies, along with basic business courses in accounting, communications and sales. Some associate's programs include an internship.
Certificate in Marketing
A certificate program in marketing covers the fundamentals of promoting a business and selling its goods and services as well as basics in business operations, accounting and business law. Students learn how to analyze and fulfill needs and wants in a given market. Course material in a business marketing certificate program covers the basics of business marketing and other topics such as:
Associate's Degree in Marketing
An associate's degree in marketing provides an introduction to business management, communication and marketing. Students gain some skills in oral and written communication, analysis and networking. Most of the work is classroom-based, but some schools require students to complete internships with local businesses. Programs have general education requirements, such as writing, humanities, math and social science, in addition to core business requirements. Some course topics include:
Popular Career Options
Sales and marketing are extremely important to businesses, and many businesses employ sales and marketing staff. A certificate in business marketing from a vocational school is most likely to lead to an entry-level position or other jobs such as that of sales associate, junior marketing associate, and sales office assistant.
Employment Outlook and Salary Information
According to U.S. Bureau of Labor Statistics' (BLS) projections for the period of 2012-2022, positions for advertising, promotions, and marketing managers should grow by about 14%. The BLS reports that the median annual wage of marketing managers was $127,130 in 2014.
Continuing Education Information
Business marketing programs are also available at the bachelor's, master's and doctoral degree levels. Graduates hoping to work in business marketing may find more job opportunities if they have earned at least a bachelor's degree.
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