The promotion and sale of goods and services is what the field of business marketing is all about. The business marketing student learns how to analyze and identify customer needs, as well as promoting, pricing and distributing products and services. Continue reading to find out how to enter this career field, and get details about job options in business marketing.
Inside Business Marketing
Business marketing is a broad field that encompasses all aspects of advertising and commerce for the products and services a business sells. Professionals in this field are typically analytical, creative, persuasive and people-oriented. Study.com has numerous articles about education and careers in business marketing, some of which are linked below.
Education Information
Although not always a requirement, a degree in marketing or business administration is often preferred by employers of marketing specialists and managers. Associate, bachelor's and master's degrees, as well as undergraduate and graduate certificate programs, are available in business marketing. For more technical industries, such as computer software or electronics, candidates could pursue a Master of Business Administration in a technology concentration.
Typical business marketing courses include retail management, direct marketing and sales promotion, market research techniques and advertising management. In these courses, students can learn how to analyze customer needs, price products, promote and distribute goods and manage product brands. The following links provide more details about relevant degree programs:
- Business Marketing Certificate Program
- Associate Degree Programs in Business Marketing
- Sales and Marketing Bachelor's Degree Programs
- Marketing Graduate Certificate
- MBA Programs in Marketing
Distance Learning Options
If you prefer to get your education online, some schools offer marketing programs in a distance learning format. Review the articles below for more details about online learning programs.
- Online Marketing Diploma Programs
- Online Bachelor's Programs in Marketing
- Online Marketing Master's Programs
- Online MBA in Marketing Management
Career Options
A variety of careers fall under the category of business marketing. Marketing manager, account executive, advertising manager, market research specialist and brand manager, for example, are all occupations within the field of business marketing. The following links offer more information about some of your employment options in the field:
Career Specialization Options
Because every industry or business that seeks to sell goods or services needs effective marketing, there are many specializations to choose from within the field. Peruse the articles shown here for more information.
- Fashion Marketing Manager
- Online Marketing Manager
- Retail Marketing Manager
- Global Marketing Manager
- Hotel Sales Managers
Employment Outlook and Salary Information
Because of the number of different occupations within the field, it's difficult to project exact wages. However, according to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for marketing managers in May 2013 was $123,220 (www.bls.gov). Advertising and promotions managers earned a median annual wage of $93,880, and market research analysts and marketing specialists made $60,800 per year.
The BLS anticipated average overall growth in the marketing management field, with an expected increase of 13 percent between 2012 and 2022, while jobs for advertising and promotions managers were expected to grow at a slower-than average pace, specifically 7 percent over the decade.
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